Key Insights as of Jun 2025
Market Demographics
Population size
2,150,000 people
Population growth rate
1.8 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% extended %
Education levels
40% high school, 30% bachelor’s, 10% advanced %
Economic Indicators
Median household income
18,000 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Oil, shipping, trade
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
12,000 USD
Spending behavior by category
30% apparel, 40% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
200,000 USD
Zoning laws
Mixed-use allowed
Business permits
Moderate ease
Availability of retail space
100,000 sqft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
500 spaces spaces
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 %
Commute times
30 minutes
Work patterns
70% 9-5, 20% shift work %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
50% global, 50% local %
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,500,000 sqft
Retail space per capita
0.7 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
5% growth %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
10 %
Key drivers for mall visits
Entertainment, dining
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Commercial, residential