Key Insights as of Jun 2025
Market Demographics
Population size
300,000 people
Population growth rate
1.8 %
Age distribution
35 % under 35
Household size
3.2 people
Household composition
60 % families
Education levels
45 % college-educated
Economic Indicators
Median household income
12,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Services, Tech, Manufacturing
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
9,000 USD
Spending behavior - apparel
20 % of retail spend
Spending behavior - dining
25 % of retail spend
Spending behavior - electronics
15 % of retail spend
Competition & Retail Presence
Existing retail mix
Malls, Boutiques, Supermarkets
Number of competitors
50 retail businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
2,000 USD/sq m
Zoning laws
Commercial-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Excellent
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
50,000 daily vehicles
Public transport accessibility
90 % coverage
Commute times
25 minutes
Work patterns
Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Modern retail
Brand affinity
Global brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
0.5 % of retail sales
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
1,000 USD per tourist
Tourist footfall
50,000 annual visitors
Major local events
Festivals, Trade fairs
Seasonal attractions
Summer coastal events
Online vs. In-Store Shopping Trends
E-commerce penetration
30 % of retail sales
Click-and-collect adoption
15 % of online sales
Local preference for in-store shopping
60 % of shoppers
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
3.3 sq ft
Projected growth in retail space
5 % annually
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
New mall development
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Migros, 25 %
Grocery market share - Retailer 3
BİM, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Moderate
Top mall shopping preferences
Fashion, Dining
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
90 % coverage
Walkability score
80 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential