Key Insights as of Jun 2025
Market Demographics
Population size
988,369 people
Population growth rate
1.1 %
Age distribution
0-14: 25%, 15-64: 68%, 65+: 7% %
Household size
3.8 people
Household composition
Single: 20%, Married: 65%, Extended: 15% %
Education levels
High school or less: 60%, Bachelor’s or higher: 25%, Vocational: 15% %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Construction, Retail, Manufacturing
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD/year
Disposable income
9,000 USD/year
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20%, Other: 10% %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes: Migros, Carrefour
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial zones available
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Heavy
Public transport accessibility
80 %
Commute times
45 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven, Convenience
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinemas, Local events
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
Low
Tourist footfall
Minimal
Major local events
Cultural festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
2 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, Carrefour: 25%, BIM: 20% %
Consumer spending patterns
Essentials: 50%, Discretionary: 30%, Savings: 20% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Akbatı, Torium
Shopping trips to other cities
30 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial