Key Insights as of Jun 2025
Market Demographics
Population size
443,000 people
Population growth rate
1.8 %
Age distribution
0-14: 25%, 15-64: 65%, 65+: 10% %
Household size
3.8 people
Household composition
Families: 70%, Singles: 20%, Others: 10% %
Education levels
High school or less: 50%, College: 30%, Advanced: 20% %
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Retail, Manufacturing, Services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
10,000 USD
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Electronics: 20% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
100,000 USD
Zoning laws
Commercial zoning available
Business permits
Moderate complexity
Availability of retail space
10,000 sqft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70%, Flexible: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
Local: 50%, International: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Movies: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
4.5 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
Grocery: 35%, Apparel: 20%, Electronics: 15% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining: 40%, Shopping: 35% %
Preferred brand categories
Value fashion: 60%, Luxury fashion: 10% %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
600,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use: 70%, Residential: 20% %