Key Insights as of Jun 2025
Market Demographics
Population size
350,000 people
Population growth rate
1.8 %
Age distribution
20-39: 35, 40-59: 30, 60+: 15, 0-19: 20 %
Household size
3.2 people
Household composition
Families: 70, Singles: 20, Others: 10 %
Education levels
University: 40, High School: 35, Other: 25 %
Economic Indicators
Median household income
60,000 TRY
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Tourism, Retail, Finance
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
8,000 TRY
Disposable income
45,000 TRY
Spending behavior by category
Apparel: 30, Dining: 25, Electronics: 20 %
Competition & Retail Presence
Existing retail mix
Fashion: 40, F&B: 30, Services: 20 %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
30 TRY/sq.m
Property values
5,000 TRY/sq.m
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60, Online: 40 %
Brand affinity
Luxury: 30, Value: 50 %
Consumer loyalty
High
Entertainment and leisure trends
Dining, Cinema, Outdoor
Crime Rates & Safety
Crime statistics
500 incidents/100,000
Shoplifting rates
50 incidents/100,000
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
1,500 TRY/visitor
Tourist footfall
500,000 visitors/year
Major local events
Festivals, Markets
Seasonal attractions
Summer coastal, Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
0.57 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 mall
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30, Carrefour: 25, BIM: 20 %
Consumer spending patterns
Essentials: 60, Discretionary: 40 %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Fashion, Dining
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion: 50, Luxury fashion: 20 %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Electronics, Luxury
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial