Key Insights as of Jun 2025
Market Demographics
Population size
350,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.5 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 30% college, 20% vocational, 10% other %
Economic Indicators
Median household income
30,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Agriculture, retail, manufacturing
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
8,000 USD
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% local, 30% national, 30% international %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
10,000 daily visits
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
100,000 USD
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
15,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
80 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 daily
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
High
Commute times
25 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% quality, 20% brand %
Brand affinity
H&M, LC Waikiki, local brands
Consumer loyalty
60 %
Entertainment and leisure trends
Cafes, cinemas, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD
Tourist footfall
50,000 visitors
Major local events
Tarsus Marathon, cultural festivals
Seasonal attractions
Summer markets, historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
1.4 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Migros 30%, BIM 25%, A101 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
10 % growth
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial