Key Insights as of Jun 2025
Market Demographics
Population size
557,000 people
Population growth rate
2.5 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.2 people
Household composition
60% families, 25% couples, 15% singles %
Education levels
40% high school, 35% college, 15% postgraduate %
Economic Indicators
Median household income
45,000 TRY
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Manufacturing, retail, services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY
Disposable income
35,000 TRY
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
50% apparel, 30% food, 20% other %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
5 stores
Foot traffic from nearby businesses
10,000 daily visitors
Real Estate & Infrastructure
Rent costs
25 TRY/sq.m
Property values
3,500 TRY/sq.m
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
15,000 sq.m
Proximity to major roads
Within 2 km
Public transportation access
High
Parking availability
2,000 spaces
Traffic & Accessibility
Pedestrian traffic
15,000 daily
Vehicle traffic
50,000 daily
Public transport accessibility
90 %
Commute times
25 minutes
Work patterns
70% office, 20% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, H&M, LC Waikiki
Consumer loyalty
65 %
Entertainment and leisure trends
Cinema, dining, fitness
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
300 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
5,000 TRY/visitor
Tourist footfall
50,000 annual
Major local events
3 events
Seasonal attractions
Parks, cultural sites
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
0.36 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BIM, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Korupark, CarrefourSA
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury, specialty retail
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
90 %
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
3,000 spaces
Surrounding land use & future developments
Residential, commercial