Key Insights as of Jun 2025
Market Demographics
Population size
1,356,000 people
Population growth rate
1.2 %
Age distribution: 0-14
20.5 %
Age distribution: 15-64
68.7 %
Age distribution: 65+
10.8 %
Household size
3.4 people
Household composition: Families
72.0 %
Education levels: Tertiary
28.5 %
Economic Indicators
Median household income
12,500 USD
Employment rate
92.0 %
Job growth
1.5 %
Dominant industries
Manufacturing, Agriculture, Trade
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
9,800 USD
Spending behavior: Apparel
15.0 %
Spending behavior: Dining
25.0 %
Spending behavior: Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Supermarkets, Apparel, Electronics
Number of competitors
120 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs: Retail
25 USD/sqft/year
Property values: Commercial
1,500 USD/sqft
Zoning laws
Commercial zones established
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
80.0 %
Commute times
25 minutes
Work patterns
9-5 dominance
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
200,000 visitors/year
Major local events
Samsun Fair
Seasonal attractions
Beaches, Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
20.0 %
Click-and-collect adoption
15.0 %
Local preference for in-store shopping
65.0 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
3.7 sqft/person
Projected growth in retail space
2.0 %
Retail leakage rate
15.0 %
Sustainable retail demand
Stable
Major upcoming retail projects
New mall in Atakum
Consumer Behavior & Spending
Grocery market share: Migros
30.0 %
Grocery market share: BIM
25.0 %
Grocery market share: Carrefour
20.0 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Piazza Samsun
Shopping trips to other cities
10.0 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,800,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial