Key Insights as of Jun 2025
Market Demographics
Population size
2,150,000 people
Population growth rate
1.8 %
Age distribution
35 % under 30
Household size
5.2 people
Household composition
70 % family households
Education levels
45 % with secondary education
Economic Indicators
Median household income
12,000 USD
Employment rate
60 %
Job growth
2.5 %
Dominant industries
Oil, Trade, Retail
Cost of living index
75 index
Consumer Spending & Buying Power
Retail sales per capita
1,800 USD
Disposable income
3,500 USD
Spending behavior - apparel
20 % of retail spend
Spending behavior - dining
15 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Grocery, Apparel, Electronics
Number of competitors
50 retail chains
Market saturation
Moderate
Presence of anchor tenants
5 major brands
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD per sqm
Property values
1,200 USD per sqm
Zoning laws
Commercial zones defined
Business permits
6 months
Availability of retail space
200,000 sqm
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate vehicles per hour
Public transport accessibility
60 % coverage
Commute times
30 minutes
Work patterns
80 % daytime workforce
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,000 incidents per 100,000
Shoplifting rates
1.5 % of retail sales
Public safety measures
Police patrols
Tourism & Seasonal Factors
Tourist spending
500 USD per tourist
Tourist footfall
100,000 visitors annually
Major local events
Religious festivals
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
15 % of retail sales
Click-and-collect adoption
5 % of online sales
Local preference for in-store shopping
80 % of consumers
Retail & Mall Performance
Total retail space
300,000 sqm
Retail space per capita
0.14 sqm per person
Projected growth in retail space
3 % annually
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
2 new malls
Consumer Behavior & Spending
Grocery market share - Retailer 1
30 %
Grocery market share - Retailer 2
20 %
Grocery market share - Retailer 3
15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Family-oriented malls
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
4 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential