Key Insights as of Jun 2025
Market Demographics
Population size
557,000 people
Population growth rate
1.8 %
Age distribution
0-14: 20, 15-64: 68, 65+: 12 %
Household size
3.2 people
Household composition
Single: 25, Married: 60, Other: 15 %
Education levels
High school or less: 40, Bachelor’s: 45, Advanced: 15 %
Economic Indicators
Median household income
18,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, Services, Manufacturing
Cost of living index
75 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
12,000 USD
Spending behavior by category
Apparel: 20, Dining: 25, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Grocery: 30, Apparel: 25, Electronics: 20 %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sq ft
Property values
2,000 USD/sq m
Zoning laws
Commercial zoning in urban areas
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
90 %
Commute times
30 minutes
Work patterns
Hybrid: 60, On-site: 40 %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 50, Quality: 30, Luxury: 20 %
Brand affinity
Local: 40, Global: 60 %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40, Cinema: 30, Events: 20 %
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
CCTV, Police patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
Festivals, Markets
Seasonal attractions
Summer beach activities
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,200,000 sq ft
Retail space per capita
2.2 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Maltepe Park expansion
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30, BIM: 25, Carrefour: 20 %
Consumer spending patterns
Essentials: 50, Discretionary: 50 %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Maltepe Park, Piazza
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience: 40, Variety: 30, Events: 20 %
Preferred brand categories
Value fashion: 50, Electronics: 30, Luxury fashion: 10 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
90 %
Walkability score
80 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, Commercial