Key Insights as of Jun 2025
Market Demographics
Population size
600,000 people
Population growth rate
2.5 %
Age distribution
30% <18, 60% 18-64, 10% 65+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
25% high school, 50% bachelor’s, 25% advanced %
Economic Indicators
Median household income
12,000 USD
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Retail, manufacturing, services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
9,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% local, 40% national chains %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
3 stores
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
200,000 USD
Zoning laws
Commercial-friendly
Business permits
90 days
Availability of retail space
10,000 sqft
Proximity to major roads
2 km
Public transportation access
High
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
10,000 daily
Vehicle traffic
50,000 daily
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% office, 40% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% brand, 20% luxury %
Brand affinity
High for global brands
Consumer loyalty
60 %
Entertainment and leisure trends
Cinema, dining, sports
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD
Tourist footfall
50,000 visitors
Major local events
2 events
Seasonal attractions
Summer markets
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
1.67 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 40 %
Grocery market share - Retailer 2
Migros: 30 %
Grocery market share - Retailer 3
BIM: 20 %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Fashion, dining
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, commercial