Key Insights as of Jun 2025
Market Demographics
Population size
500,000 people
Population growth rate
1.5 %
Age distribution
35% under 25, 50% 25-54, 15% 55+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% other %
Education levels
30% high school, 25% bachelor’s, 10% postgraduate %
Economic Indicators
Median household income
8,000 USD/year
Employment rate
90 %
Job growth
1.2 %
Dominant industries
Agriculture, manufacturing, retail
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD/year
Disposable income
6,000 USD/year
Spending behavior - apparel
20 %
Spending behavior - dining
15 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
50% local, 30% regional, 20% international %
Number of competitors
200 stores
Market saturation
Moderate
Presence of anchor tenants
3 stores
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq ft
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
60% value, 30% brand, 10% luxury %
Brand affinity
Moderate
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, social events
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
2 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
30 %
Grocery market share - Retailer 2
25 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
700,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial