Key Insights as of Jun 2025
Market Demographics
Population size
330,000 people
Population growth rate
4.5 %
Age distribution
0-14: 25%, 15-34: 40%, 35-54: 25%, 55+: 10% %
Household size
3.8 people
Household composition
Families: 70%, Singles: 20%, Shared: 10% %
Education levels
High school: 30%, Bachelor’s: 50%, Postgraduate: 15%, Other: 5% %
Economic Indicators
Median household income
25,000 USD
Employment rate
92 %
Job growth
3.2 %
Dominant industries
Real estate, IT, Retail, Education
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
18,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls: 60%, Standalone: 30%, Markets: 10% %
Number of competitors
150
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
3,000 USD/sqm
Zoning laws
Commercial zones designated
Business permits
6-12 months
Availability of retail space
250,000 sqm
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
2 per 1,000 sqft spaces
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
60 %
Commute times
30 minutes
Work patterns
9-5 office: 70%, Remote: 20%, Other: 10% %
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 65%, Online: 25%, Local: 10% %
Brand affinity
International: 60%, Local: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining, Fitness
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Security patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
50,000 visitors/year
Major local events
Festivals, Ramadan markets
Seasonal attractions
Winter sales, Eid shopping
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,500,000 sqm
Retail space per capita
7.6 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Point 90 expansion, New malls
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 30 %
Grocery market share - Retailer 2
Spinneys: 20 %
Grocery market share - Retailer 3
Metro: 15 %
Consumer spending patterns
Essentials: 50%, Discretionary: 50% %
Grocery expenditure trends
5 %
Luxury retail performance
Strong
Top mall shopping preferences
Cairo Festival City: 40%, Point 90: 30% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment, Fashion
Preferred brand categories
Luxury fashion: 30%, Value fashion: 40%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
10
Total retail footfall
15,000,000 visits/year
Retail market gaps
Specialty retail, Budget stores
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4.8 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
3,000 spaces
Surrounding land use & future developments
Residential, Commercial