Key Insights as of Jun 2025
Market Demographics
Population size
350,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 30% university, 30% less than high school %
Economic Indicators
Median household income
8,500 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Retail, manufacturing, agriculture
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
6,000 USD
Spending behavior by category
30% apparel, 40% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
150
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,500 USD/sqm
Zoning laws
Commercial zoning in city center
Business permits
Moderate complexity
Availability of retail space
10,000 sqm
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
60% 9-5, 40% flexible %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Local and value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, cinemas, family outings
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Summer markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.57 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 30%, Local stores 50%, Other 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, food courts
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial