Key Insights as of Jun 2025
Market Demographics
Population size
308,000 people
Population growth rate
1.2 %
Age distribution
0-14: 22%, 15-64: 67%, 65+: 11% %
Household size
3.4 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
High school or less: 55%, College: 30%, Advanced: 15% %
Economic Indicators
Median household income
18,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Agriculture, Manufacturing, Tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,800 USD
Disposable income
12,000 USD
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Specialty: 35% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
8 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Retail-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Medium
Vehicle traffic
12,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70%, Shift: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Local brands: 60%, Global: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinemas
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
200,000 visitors/year
Major local events
Thermal Festival, Food Fair
Seasonal attractions
Thermal springs
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
1,200,000 sqft
Retail space per capita
3.9 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, A101: 20% %
Consumer spending patterns
Necessities: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
AFM Park, Afium Outlet
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Shopping deals
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
3,500,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, Commercial