Key Insights as of Jun 2025
Market Demographics
Population size
465,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% other %
Education levels
40% high school, 30% college, 20% postgraduate, 10% other %
Economic Indicators
Median household income
8,500 USD
Employment rate
85 %
Job growth
2.5 %
Dominant industries
Manufacturing, trade, services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
6,000 USD
Spending behavior by category
Apparel: 30%, Dining: 25%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20%, Other: 10% %
Number of competitors
50
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq ft
Zoning laws
Commercial zones in city center
Business permits
Moderate complexity
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% 9-5, 30% shift work, 10% other %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
International: 60%, Local: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, cultural events
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Spring and fall festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
4.3 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall by 2027
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 40%, Local chains: 35%, Other: 25% %
Consumer spending patterns
Grocery: 40%, Apparel: 25%, Electronics: 15% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety, dining
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
3
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
700,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces/mall
Surrounding land use & future developments
Residential, commercial