Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
1.5 %
Age distribution
35% under 25, 45% 25-54, 20% 55+ %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% others %
Economic Indicators
Median household income
55,000 USD
Employment rate
92 %
Job growth
2.8 %
Dominant industries
Retail, Healthcare, Education
Cost of living index
105 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 USD
Disposable income
45,000 USD
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% national chains, 60% local %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Walmart, Target
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
250,000 USD
Zoning laws
Mixed-use permitted
Business permits
6-8 weeks
Availability of retail space
15,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
Good
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
25,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% hybrid, 40% in-office %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% convenience, 20% luxury %
Brand affinity
Nike, Apple, Starbucks
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, movies, fitness
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
50,000 visitors/year
Major local events
Summer festival, holiday markets
Seasonal attractions
Beach, historic sites
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,200,000 sqft
Retail space per capita
6 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
10 %
Sustainable retail demand
Stable
Major upcoming retail projects
New lifestyle center
Consumer Behavior & Spending
Grocery market share distribution
Walmart 40%, Target 30%, Local 20% %
Consumer spending patterns
30% essentials, 40% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
75 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, commercial