Key Insights as of Jun 2025
Market Demographics
Population size
1,150,000 people
Population growth rate
1.2 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.8 people
Household composition
60% families, 25% singles, 15% extended %
Education levels
40% secondary, 25% tertiary, 35% primary or less %
Economic Indicators
Median household income
6,500 USD
Employment rate
88 %
Job growth
1.5 %
Dominant industries
Tourism, textiles, education
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
4,800 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% traditional, 30% modern, 10% luxury %
Number of competitors
150
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
12 USD/sqft/year
Property values
1,500 USD/sqm
Zoning laws
Restricted
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
50,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
40% remote, 60% in-person %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, H&M, local brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, cultural events
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
1.5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
800 USD/tourist
Tourist footfall
2,000,000 visitors/year
Major local events
Fez Festival of World Sacred Music
Seasonal attractions
Spring and fall peaks
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
0.43 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Marjane, 25 %
Grocery market share - Retailer 3
Local markets, 20 %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
3 %
Luxury retail performance
Low
Top mall shopping preferences
Borj Fez
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, local crafts
Competitive & Site Analysis
Number of existing malls
2
Total retail footfall
6,000,000 visits/year
Retail market gaps
Luxury, electronics
Trade area population
1,500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, commercial