Key Insights as of Jun 2025
Market Demographics
Population size
749,754 people
Population growth rate
0.5 %
Age distribution
30 median age
Household size
3.8 people
Household composition
60 % family households
Education levels
25 % with higher education
Economic Indicators
Median household income
8,000 USD
Employment rate
85 %
Job growth
1.2 %
Dominant industries
Education, Tourism, Agriculture
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
6,500 USD
Spending behavior - apparel
15 % of retail spend
Spending behavior - dining
20 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Small shops, Local markets
Number of competitors
50 retail businesses
Market saturation
Low
Presence of anchor tenants
0 major chains
Foot traffic from nearby businesses
Moderate
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
100,000 USD/avg store
Zoning laws
Moderate
Business permits
6 months
Availability of retail space
High
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
5,000 vehicles/day
Public transport accessibility
60 % coverage
Commute times
25 minutes
Work patterns
70 % daytime workforce
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Winter sports, Dining
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
100 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
Winter Universiade
Seasonal attractions
Skiing, Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
10 % of retail sales
Click-and-collect adoption
5 % of shoppers
Local preference for in-store shopping
85 % of shoppers
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
0.67 sq ft/person
Projected growth in retail space
2 % annually
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
BIM, 20 %
Grocery market share - Retailer 2
Migros, 15 %
Grocery market share - Retailer 3
Local markets, 25 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Local goods, Food courts
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Convenience, Dining
Preferred brand categories
Value fashion, Local crafts
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
1,000,000 annual visits
Retail market gaps
Modern retail, International brands
Trade area population
1,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3 % annually
Preferred mall layouts
Mixed-use, Open-air
Site & Accessibility
Public transport access
60 % coverage
Walkability score
50 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, Educational