Key Insights as of Jun 2025
Market Demographics
Population size
200,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 70%, 65+: 8% %
Household size
4.5 people
Household composition
Families: 75%, Singles: 20%, Others: 5% %
Education levels
High school: 40%, Bachelor’s: 25%, Postgraduate: 10% %
Economic Indicators
Median household income
36,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Trade, Services, Construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
28,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls: 2, Local shops: 150
Number of competitors
50
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
2,000 USD/sqft
Zoning laws
Commercial zones defined
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, Shift work
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, Local markets
Brand affinity
International, Local
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
5 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 30 %
Grocery market share - Retailer 2
Lulu Hypermarket: 25 %
Grocery market share - Retailer 3
Al Meera: 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, Commercial