Key Insights as of Jun 2025
Market Demographics
Population size
150,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 30% bachelor’s, 20% vocational, 10% others %
Economic Indicators
Median household income
45,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, Agriculture, Fishing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
38,000 SAR
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 40% national/international %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
10,000 visitors/month
Real Estate & Infrastructure
Rent costs
600 SAR/sq.m/year
Property values
2,500 SAR/sq.m
Zoning laws
Commercial zoning in city center
Business permits
6-12 months
Availability of retail space
15,000 sq.m
Proximity to major roads
Within 2 km
Public transportation access
Bus routes available
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
60% 9-5, 40% flexible %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% mixed %
Brand affinity
Local brands, mid-tier international
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
50,000 visitors/year
Major local events
Jizan Winter Festival
Seasonal attractions
Beaches, markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
100,000 sq.m
Retail space per capita
0.67 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 35 %
Grocery market share - Retailer 2
Panda, 25 %
Grocery market share - Retailer 3
Al-Othaim, 20 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, dining options
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Bus routes, limited metro
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial