Key Insights as of Jun 2025
Market Demographics
Population size
710,000 people
Population growth rate
1.8 %
Age distribution
30 % under 25
Household size
5.2 people
Household composition
70 % family households
Education levels
45 % high school or above
Economic Indicators
Median household income
7,200 USD/year
Employment rate
88 %
Job growth
1.5 %
Dominant industries
Manufacturing, Retail, Construction
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,800 USD/year
Disposable income
5,500 USD/year
Spending behavior - apparel
20 % of retail spending
Spending behavior - dining
15 % of retail spending
Spending behavior - electronics
10 % of retail spending
Competition & Retail Presence
Existing retail mix
Supermarkets, Local shops, Small malls
Number of competitors
150 retail businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Local chains
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
120,000 USD
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
40,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60 % local employment
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Local brands, International value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Family outings
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Major local events
Ramadan markets
Seasonal attractions
Eid shopping
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
1,500,000 sq ft
Retail space per capita
2.1 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Safa, 20 %
Grocery market share - Retailer 3
Local markets, 15 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Value stores, Food courts
Shopping trips to other cities
30 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury, Entertainment
Trade area population
1,200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial