Key Insights as of Jun 2025
Market Demographics
Population size
214,000 people
Population growth rate
1.8 %
Age distribution - 0-19
30 %
Age distribution - 20-39
45 %
Age distribution - 40-59
20 %
Age distribution - 60+
5 %
Household size
4.2 people
Household composition - Families
65 %
Household composition - Singles
25 %
Education levels - High school or below
40 %
Education levels - Bachelor’s or higher
35 %
Economic Indicators
Median household income
48,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries - Retail/Services
60 %
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
6,500 USD
Disposable income
38,000 USD
Spending behavior - Apparel
25 %
Spending behavior - Dining
30 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix - International brands
70 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
5 tenants
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
50 USD/sqft
Property values - Commercial
3,000 USD/sqft
Zoning laws - Retail permissive
Yes
Business permits - Processing time
30 days
Availability of retail space
Limited
Proximity to major roads
0.5 miles
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns - Office workers
60 %
Psychographics & Consumer Lifestyle
Shopping preferences - Luxury
40 %
Brand affinity - International
75 %
Consumer loyalty - High
50 %
Entertainment and leisure trends - Dining/Cinema
60 %
Crime Rates & Safety
Crime statistics - Violent crime
150 incidents/100,000
Shoplifting rates
200 incidents/100,000
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
50,000 visitors/year
Major local events
2 events
Seasonal attractions - Winter shopping
30 %
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
9.3 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Carrefour
30 %
Grocery market share - Sultan Center
25 %
Grocery market share - Lulu Hypermarket
20 %
Consumer spending patterns - Weekly grocery
150 USD
Grocery expenditure trends
3 %
Luxury retail performance
Strong
Top mall shopping preferences - The Promenade
40 %
Shopping trips to other cities
20 %
Key drivers for mall visits - Dining
50 %
Preferred brand categories - Luxury fashion
35 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps - Value retail
Moderate
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use - Residential/Commercial
80 %
Future developments - Metro line
2027 year