Key Insights as of Jun 2025
Market Demographics
Population size
425,000 people
Population growth rate
2.5 %
Age distribution
0-14: 30%, 15-64: 65%, 65+: 5% %
Household size
5.8 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or less: 40%, Bachelor’s: 45%, Postgraduate: 15% %
Economic Indicators
Median household income
72,000 SAR/year
Employment rate
92 %
Job growth
3.2 %
Dominant industries
Agriculture, Public Sector, Retail
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR/year
Disposable income
48,000 SAR/year
Spending behavior: Apparel
15 %
Spending behavior: Dining
20 %
Spending behavior: Electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls: 3, Local shops: 200, Supermarkets: 15
Number of competitors
150
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
10,000 visits/day
Real Estate & Infrastructure
Rent costs
25 SAR/sq.m/month
Property values
3,500 SAR/sq.m
Zoning laws
Commercial zones: 10% of city area
Business permits
6-12 months
Availability of retail space
50,000 sq.m
Proximity to major roads
80 %
Public transportation access
Limited
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
30 %
Commute times
25 minutes
Work patterns
8 AM-5 PM: 70%, Other: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 50%, Luxury: 20%, Convenience: 30% %
Brand affinity
International: 60%, Local: 40% %
Consumer loyalty
60 %
Entertainment and leisure trends
Dining: 40%, Movies: 30%, Events: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
2 %
Public safety measures
CCTV, Security guards
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
10,000 visits/year
Major local events
Agricultural Festival
Seasonal attractions
Winter: 60%, Summer: 40% %
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
150,000 sq.m
Retail space per capita
0.35 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share: Top 3 retailers
Panda: 35%, Carrefour: 25%, Al Othaim: 20% %
Consumer spending patterns
Essentials: 50%, Discretionary: 50% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30%, Entertainment: 20% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Shopping, Entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
3
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
30 %
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential: 50%, Commercial: 30%, Other: 20% %