Key Insights as of Jun 2025
Market Demographics
Population size
110,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% other %
Economic Indicators
Median household income
24,000 BHD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Retail, hospitality, construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 BHD
Disposable income
18,000 BHD
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% local, 60% international %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 BHD/sqm
Property values
1,200 BHD/sqm
Zoning laws
Commercial zones well-defined
Business permits
6-8 weeks time
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily
Vehicle traffic
25,000 daily
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
70% 9-5, 30% shift-based %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for global brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, cultural events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000
Shoplifting rates
150 incidents/100,000
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 BHD
Tourist footfall
100,000 visitors
Major local events
Muharraq Nights, heritage festivals
Seasonal attractions
Winter markets, Ramadan bazaars
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
150,000 sqm
Retail space per capita
1.36 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Souq Al Baraha expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 30%, Al Muntazah 25%, Lulu 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Souq Al Baraha, Dragon City
Shopping trips to other cities
25 %
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits
Retail market gaps
Luxury retail, experiential dining
Trade area population
150,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, residential growth