Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
1.8 %
Age distribution
35.0 % under 30
Household size
4.2 people
Household composition
70.0 % families
Education levels
45.0 % tertiary
Economic Indicators
Median household income
8,500 USD/year
Employment rate
92.0 %
Job growth
1.5 %
Dominant industries
Religious tourism, manufacturing
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
2,100 USD/year
Disposable income
6,200 USD/year
Spending behavior - apparel
15.0 %
Spending behavior - dining
20.0 %
Spending behavior - electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Traditional markets, small retail
Number of competitors
150 stores
Market saturation
Moderate
Foot traffic from nearby businesses
Low
Real Estate & Infrastructure
Rent costs
10.0 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Restricted
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60.0 %
Commute times
25.0 minutes
Work patterns
80.0 % daytime
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Religious tourism, local dining
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
2.0 %
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/visitor
Tourist footfall
2,000,000 visitors/year
Major local events
Religious festivals
Seasonal attractions
Shrines, cultural sites
Online vs. In-Store Shopping Trends
E-commerce penetration
15.0 %
Click-and-collect adoption
5.0 %
Local preference for in-store shopping
80.0 %
Retail & Mall Performance
Total retail space
1,500,000 sqft
Retail space per capita
1.25 sqft/person
Projected growth in retail space
2.0 %
Retail leakage rate
10.0 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Local markets, 60.0 %
Grocery market share - Retailer 2
Chain stores, 25.0 %
Grocery market share - Retailer 3
Others, 15.0 %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
5.0 % growth
Luxury retail performance
Low
Shopping trips to other cities
20.0 %
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
0 malls
Retail market gaps
Modern retail
Trade area population
1,500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3.0 %
Site & Accessibility
Public transport access
Moderate
Walkability score
60.0 index
Road infrastructure & car access
Good
Surrounding land use & future developments
Mixed-use, religious sites