Key Insights as of Jun 2025
Market Demographics
Population size
800,000 people
Population growth rate
1.8 %
Age distribution
20-39: 40%, 0-19: 30%, 40-59: 20%, 60+: 10% %
Household size
3.8 people
Household composition
60% families, 30% singles, 10% extended %
Education levels
40% college-educated, 50% high school, 10% less than high school %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, education, government services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
9,000 USD/year
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
150 retail businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, City Centre
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
30 USD/sq ft/year
Property values
2,000 USD/sq ft
Zoning laws
Commercial zones well-defined
Business permits
Moderate complexity
Availability of retail space
100,000 sq ft
Proximity to major roads
High
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Heavy
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
60% office, 30% hybrid, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
International brands preferred
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
Cultural festivals, Ramadan markets
Seasonal attractions
Winter shopping festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
16 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
2.5 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
City Centre expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 20%, Metro: 15%, HyperOne: 10% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% savings %
Grocery expenditure trends
4,000 USD/household/year
Luxury retail performance
Moderate
Top mall shopping preferences
City Stars, Genena Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, niche brands
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4.8 %
Preferred mall layouts
Mixed-use with entertainment
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, commercial, educational