Key Insights as of Jun 2025
Market Demographics
Population size
183,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 65%, 65+: 13% %
Household size
3.4 people
Household composition
Single: 20%, Married: 65%, Extended: 15% %
Education levels
High school or less: 55%, College: 30%, Advanced: 15% %
Economic Indicators
Median household income
35,000 TRY/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Retail, Agriculture, Manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY/year
Disposable income
28,000 TRY/year
Spending behavior by category
Apparel: 20%, Dining: 15%, Electronics: 10% %
Competition & Retail Presence
Existing retail mix
Supermarkets: 40%, Apparel: 30%, Specialty: 20%, Others: 10% %
Number of competitors
50 retailers
Market saturation
Moderate
Presence of anchor tenants
Migros, Kipa
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
15 TRY/sq.m/month
Property values
2,500 TRY/sq.m
Zoning laws
Commercial zones in city center
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Bus, Minibus
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
High
Commute times
25 minutes
Work patterns
9 AM-6 PM
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local brands: 60%, International: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas, Parks
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000 TRY/tourist
Tourist footfall
50,000 visitors/year
Major local events
Festivals, Markets
Seasonal attractions
Summer tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
100,000 sq.m
Retail space per capita
0.55 sq.m/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BİM: 25%, A101: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury: 10% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
250,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial