Key Insights as of Jun 2025
Market Demographics
Population size
250,000 people
Population growth rate
1.8 %
Age distribution - 0-14
30 %
Age distribution - 15-64
65 %
Age distribution - 65+
5 %
Household size
4.5 people
Household composition - Families
80 %
Education levels - High school or above
70 %
Economic Indicators
Median household income
60,000 SAR/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries - Oil & Petrochemicals
40 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
45,000 SAR/year
Spending behavior - Apparel
20 %
Spending behavior - Dining
15 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Local brands
60 %
Number of competitors - Malls
3 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
15,000 visits/day
Real Estate & Infrastructure
Rent costs - Retail
400 SAR/sqm/year
Property values - Commercial
2,500 SAR/sqm
Zoning laws - Retail
Permitted
Business permits - Time to obtain
30 days
Availability of retail space
10,000 sqm
Proximity to major roads
2 km
Public transportation access
Limited
Parking availability
1,500 spaces
Traffic & Accessibility
Pedestrian traffic - Retail areas
5,000 people/day
Vehicle traffic - Major roads
20,000 vehicles/day
Public transport accessibility
40 %
Commute times - Average
20 minutes
Work patterns - Day shift
70 %
Psychographics & Consumer Lifestyle
Shopping preferences - In-store
65 %
Brand affinity - International
55 %
Consumer loyalty - Retail
High
Entertainment and leisure trends - Dining
30 %
Crime Rates & Safety
Crime statistics - Violent crimes
150 incidents/year
Shoplifting rates
0.5 %
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/tourist
Tourist footfall
50,000 visits/year
Major local events
2 events/year
Seasonal attractions
Beaches, Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
100,000 sqm
Retail space per capita
0.4 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share - Carrefour
35 %
Grocery market share - Panda
25 %
Grocery market share - Lulu
20 %
Consumer spending patterns - Essentials
50 %
Grocery expenditure trends
3 %
Luxury retail performance
Low
Top mall shopping preferences - Yanbu Mall
60 %
Shopping trips to other cities
15 %
Key drivers for mall visits - Variety
40 %
Preferred brand categories - Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
5,000,000 visits/year
Retail market gaps - Luxury
High
Trade area population
300,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access - Malls
30 %
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,200 spaces
Surrounding land use - Commercial
70 %