Key Insights as of Jun 2025
Market Demographics
Population size
250,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.5 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 30% university, 30% other %
Economic Indicators
Median household income
30,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Manufacturing, retail, agriculture
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
25,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% local, 60% national/international %
Number of competitors
50
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft
Property values
150,000 USD
Zoning laws
Retail-friendly
Business permits
6 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
60% office, 40% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 50% online %
Brand affinity
Mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD
Tourist footfall
50,000 visitors/year
Major local events
2
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
22 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
4 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BIM, 20 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
2
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
300,000 people
Retail potential in catchment area
High
Projected retail growth rate
8.3 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed-use, residential