Key Insights as of Jun 2025

Market Demographics

Population size

750,000 people

Population growth rate

1.8 %

Age distribution

35 %

Household size

5.2 people

Household composition

65 %

Education levels

40 %

Economic Indicators

Median household income

8,500 JOD/year

Employment rate

85 %

Job growth

1.5 %

Dominant industries

Education, Retail, Manufacturing

Cost of living index

70 index

Consumer Spending & Buying Power

Retail sales per capita

1,200 JOD/year

Disposable income

6,000 JOD/year

Spending behavior - apparel

20 %

Spending behavior - dining

15 %

Spending behavior - electronics

10 %

Competition & Retail Presence

Existing retail mix

Apparel, Grocery, Electronics

Number of competitors

150 stores

Market saturation

Moderate

Presence of anchor tenants

5 stores

Foot traffic from nearby businesses

10,000 daily visitors

Real Estate & Infrastructure

Rent costs

50 JOD/sqm/year

Property values

800 JOD/sqm

Zoning laws

Commercial, Mixed-use

Business permits

90 days

Availability of retail space

10,000 sqm

Proximity to major roads

90 %

Public transportation access

80 %

Parking availability

1,500 spaces

Traffic & Accessibility

Pedestrian traffic

15,000 daily visitors

Vehicle traffic

20,000 daily vehicles

Public transport accessibility

75 %

Commute times

25 minutes

Work patterns

60 %

Psychographics & Consumer Lifestyle

Shopping preferences

Value-driven

Brand affinity

Local, Regional

Consumer loyalty

70 %

Entertainment and leisure trends

Cafes, Cinemas

Crime Rates & Safety

Crime statistics

2,000 incidents/year

Shoplifting rates

5 %

Public safety measures

CCTV, Security

Tourism & Seasonal Factors

Tourist spending

500,000 JOD/year

Tourist footfall

50,000 visitors/year

Major local events

3 events/year

Seasonal attractions

Summer Markets

Online vs. In-Store Shopping Trends

E-commerce penetration

15 %

Click-and-collect adoption

10 %

Local preference for in-store shopping

70 %

Retail & Mall Performance

Total retail space

150,000 sqm

Retail space per capita

0.2 sqm/person

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

Stable

Major upcoming retail projects

1 projects

Consumer Behavior & Spending

Grocery market share - Retailer 1

Carrefour, 30 %

Grocery market share - Retailer 2

Safa, 20 %

Grocery market share - Retailer 3

Local Markets, 15 %

Consumer spending patterns

Essentials-driven

Grocery expenditure trends

5 %

Luxury retail performance

Low

Top mall shopping preferences

Irbid City Center

Shopping trips to other cities

25 %

Key drivers for mall visits

Convenience, Variety

Preferred brand categories

Value fashion

Competitive & Site Analysis

Number of existing malls

3 malls

Total retail footfall

5,000,000 annual visits

Retail market gaps

Luxury, Entertainment

Trade area population

1,000,000 people

Retail potential in catchment area

High

Projected retail growth rate

4 %

Preferred mall layouts

Open-air, Mixed-use

Site & Accessibility

Public transport access