Key Insights as of Jun 2025
Market Demographics
Population size
137,353 people
Population growth rate
1.8 %
Age distribution - 0-14
20,600 people
Age distribution - 15-64
89,279 people
Age distribution - 65+
27,474 people
Household size
3.2 people
Household composition - Families
70 %
Education levels - High school or above
85 %
Economic Indicators
Median household income
45,000 TRY
Employment rate
92 %
Job growth
2.5 %
Dominant industries - Manufacturing
40 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
6,500 TRY
Disposable income
35,000 TRY
Spending behavior - Apparel
15 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Local brands
60 %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 TRY/sq.m
Property values
3,500 TRY/sq.m
Zoning laws
Commercial
Business permits
90 days
Availability of retail space
10,000 sq.m
Proximity to major roads
Yes
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns - Hybrid
40 %
Psychographics & Consumer Lifestyle
Shopping preferences - Value
60 %
Brand affinity - Local
70 %
Consumer loyalty
High
Entertainment and leisure trends - Dining
50 %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
2,000,000 TRY
Tourist footfall
50,000 visitors/year
Major local events
2 events
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
150,000 sq.m
Retail space per capita
1.1 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - CarrefourSA
30 %
Grocery market share - Migros
25 %
Grocery market share - BIM
20 %
Consumer spending patterns - Essentials
60 %
Grocery expenditure trends
4 %
Luxury retail performance
Low
Top mall shopping preferences - Optimum Mall
40 %
Shopping trips to other cities
15 %
Key drivers for mall visits - Convenience
50 %
Preferred brand categories - Value fashion
60 %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps - Luxury
High
Trade area population
200,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use - Commercial
50 %