Key Insights as of Jun 2025
Market Demographics
Population size
725,000 people
Population growth rate
1.8 %
Age distribution
35-45: 28%, 18-34: 35%, 0-17: 25%, 46+: 12% %
Household size
3.5 people
Household composition
Families: 65%, Singles: 25%, Elderly: 10% %
Education levels
High school: 40%, Bachelor’s: 35%, Postgraduate: 10%, Other: 15% %
Economic Indicators
Median household income
45,000 USD
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Retail, Manufacturing, Services
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
28,000 USD
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Apparel: 30%, Food & Beverage: 25%, Electronics: 20% %
Number of competitors
45 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, IKEA
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft
Property values
2,500 USD/sqft
Zoning laws
Commercial, Mixed-use
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
High
Public transportation access
Metro, Bus
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
High
Commute times
30 minutes
Work patterns
9-5: 60%, Flexible: 40% %
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 55%, Local stores: 45% %
Brand affinity
Nike, H&M, Samsung
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining, Fitness
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
Festivals, Markets
Seasonal attractions
Summer markets, Winter fairs
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,500,000 sqft
Retail space per capita
3.4 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Canpark Expansion
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, Carrefour: 25%, BIM: 20% %
Consumer spending patterns
Grocery: 35%, Apparel: 20%, Electronics: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Canpark, Metrogarden
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment, Apparel
Preferred brand categories
Value fashion, Electronics, Casual dining
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
15,000,000 visits/year
Retail market gaps
Luxury retail, Specialty dining
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Metro M5, Bus lines
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial