Key Insights as of Jun 2025
Market Demographics
Population size
274,289 people
Population growth rate
0.8 %
Age distribution
35.2 years
Household size
2.9 people
Household composition
60 %
Education levels
45 %
Economic Indicators
Median household income
48,000 TRY
Employment rate
68 %
Job growth
1.5 %
Dominant industries
Retail, Finance, Services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 TRY
Disposable income
36,000 TRY
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Fashion, Dining, Electronics
Number of competitors
150 businesses
Market saturation
High
Presence of anchor tenants
Zara, H&M, Koton
Foot traffic from nearby businesses
500,000 visits/month
Real Estate & Infrastructure
Rent costs
200 TRY/sq.m
Property values
15,000 TRY/sq.m
Zoning laws
Commercial, Mixed-Use
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
1,000,000 visits/month
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
90 %
Commute times
30 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
In-Store, Online
Brand affinity
Luxury, Mid-Tier
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
300 incidents/100,000 people
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
1,500,000 TRY/month
Tourist footfall
100,000 visits/month
Major local events
Fashion Week, Art Fairs
Seasonal attractions
Shopping Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
1.8 sq.m/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
Cevahir Mall Expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BİM, 20 %
Consumer spending patterns
Value-Oriented
Grocery expenditure trends
5 %
Luxury retail performance
Strong
Top mall shopping preferences
Cevahir, Kanyon
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Luxury Fashion, Electronics
Competitive & Site Analysis
Number of existing malls
4 malls
Total retail footfall
20,000,000 visits/year
Retail market gaps
Sustainability, Local Brands
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-Air, Mixed-Use
Site & Accessibility
Public transport access
High
Walkability score
85 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential