Key Insights as of Jun 2025
Market Demographics
Population size
226,000 people
Population growth rate
0.8 %
Age distribution - 0-14
15.5 %
Age distribution - 15-64
70.2 %
Age distribution - 65+
14.3 %
Household size
3.2 people
Household composition - Families
68 %
Education levels - Tertiary
42 %
Economic Indicators
Median household income
36,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries - Retail
25 %
Dominant industries - Services
40 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
4,200 USD
Disposable income
28,000 USD
Spending - Apparel
15 %
Spending - Dining
20 %
Spending - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Fashion
35 %
Number of competitors
120 stores
Market saturation
High
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
12,000 daily visitors
Real Estate & Infrastructure
Rent costs - Retail
50 USD/sqft/year
Property values
3,500 USD/sqft
Zoning laws - Commercial
Flexible
Business permits - Time
45 days
Availability of retail space
Limited
Proximity to major roads
0.5 miles
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
15,000 daily
Vehicle traffic
25,000 daily vehicles
Public transport accessibility
90 %
Commute times
30 minutes
Work patterns - Remote
20 %
Psychographics & Consumer Lifestyle
Shopping preferences - Malls
60 %
Brand affinity - Luxury
30 %
Consumer loyalty - High
45 %
Entertainment trends - Cinema
25 %
Crime Rates & Safety
Crime statistics - Violent
150 incidents/year
Shoplifting rates
0.5 %
Public safety measures
Strong
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 annual visitors
Major local events
5 events/year
Seasonal attractions
Coastal promenade
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
15 %
Local preference for in-store
65 %
Retail & Mall Performance
Total retail space
2,500,000 sqft
Retail space per capita
11 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Migros
30 %
Grocery market share - Carrefour
25 %
Grocery market share - BIM
20 %
Consumer spending patterns - Essentials
50 %
Grocery expenditure trends
3 %
Luxury retail performance
Strong
Top mall shopping preferences - Galleria
40 %
Shopping trips to other cities
15 %
Key drivers for mall visits - Dining
30 %
Preferred brand categories - Value fashion
35 %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps - Specialty retail
Moderate
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts - Open-air
50 %
Site & Accessibility
Public transport access
90 %
Walkability score
85 index
Road infrastructure & car access
Strong
Parking capacity in comparable malls
1,500 spaces
Surrounding land use - Residential
60 %
Surrounding land use - Future developments
Mixed-use