Key Insights as of Jun 2025
Market Demographics
Population size
1,074,075 people
Population growth rate
1.5 %
Age distribution
30 % under 30
Household size
3.8 people
Household composition
60 % families
Education levels
45 % tertiary educated
Economic Indicators
Median household income
6,000 USD/year
Employment rate
92 %
Job growth
2.0 %
Dominant industries
Retail, Services, Construction
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
4,500 USD/year
Spending behavior - apparel
25 % of retail spend
Spending behavior - dining
15 % of retail spend
Spending behavior - electronics
20 % of retail spend
Competition & Retail Presence
Existing retail mix
Malls, Bazaars, Specialty Stores
Number of competitors
150 retail businesses
Market saturation
Moderate
Presence of anchor tenants
5 major brands
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqm
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
15,000 sqm
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
50,000 daily visitors
Vehicle traffic
30,000 daily vehicles
Public transport accessibility
80 % coverage
Commute times
25 minutes
Work patterns
60 % office-based
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinemas
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
2 % of retail sales
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50 USD/visitor
Tourist footfall
500,000 annual visitors
Major local events
5 events/year
Seasonal attractions
Summer markets
Online vs. In-Store Shopping Trends
E-commerce penetration
20 % of retail
Click-and-collect adoption
10 % of online sales
Local preference for in-store shopping
70 % of consumers
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.19 sqm/person
Projected growth in retail space
5 % annually
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Magnum, 30 %
Grocery market share - Retailer 2
Narodny, 20 %
Grocery market share - Retailer 3
Frunze, 15 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
25 % of disposable income
Luxury retail performance
Low
Top mall shopping preferences
Bishkek Park, Asia Mall
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
4 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
1,200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80 % coverage
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial