Key Insights as of Jun 2025
Market Demographics
Population size
295,037 people
Population growth rate
1.2 %
Age distribution
30-45: 35% %
Household size
3.4 people
Household composition
Families: 65% %
Education levels
High school or above: 70% %
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Agriculture, Tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,800 USD
Disposable income
9,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Mixed: Apparel, Grocery
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft
Property values
150,000 USD
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Value brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Local events
Crime Rates & Safety
Crime statistics
Low: 1,200 incidents/100,000
Shoplifting rates
0.5 %
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
100,000 visitors/year
Major local events
Harvest festivals
Seasonal attractions
Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,500,000 sqft
Retail space per capita
5.1 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros: 30 %
Grocery market share - Retailer 2
BIM: 25 %
Grocery market share - Retailer 3
Carrefour: 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Local malls
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
400,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Good
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed-use