Key Insights as of Jun 2025
Market Demographics
Population size
1,252,523 people
Population growth rate
2.3 %
Age distribution
0-14: 25%, 15-64: 70%, 65+: 5% %
Household size
5.2 people
Household composition
Families: 85%, Singles: 10%, Others: 5% %
Education levels
High School: 40%, Bachelor’s: 35%, Postgraduate: 10%, Other: 15% %
Economic Indicators
Median household income
72,000 SAR/year
Employment rate
92 %
Job growth
3.5 %
Dominant industries
Oil & Gas, Petrochemicals, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 SAR/year
Disposable income
48,000 SAR/year
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Malls: 40%, Standalone: 35%, Markets: 25% %
Number of competitors
150 retailers
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Zara, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
1,200 SAR/sqm/year
Property values
8,000 SAR/sqm
Zoning laws
Commercial zones defined
Business permits
6-12 months months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
High
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
High
Public transport accessibility
50 %
Commute times
30 minutes
Work patterns
8-5 office, shift-based
Psychographics & Consumer Lifestyle
Shopping preferences
Malls: 60%, Online: 30%, Local: 10% %
Brand affinity
Luxury: 20%, Value: 50%, Local: 30% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining, Family Events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/tourist
Tourist footfall
500,000 visitors/year
Major local events
Janadriyah Festival, Eid
Seasonal attractions
Corniche, Summer Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,500,000 sqm
Retail space per capita
1.2 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Dammam Marina Mall
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Panda: 30%, Carrefour: 25%, Lulu: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Dining: 25% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Dhahran Mall, Marina Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment, Shopping
Preferred brand categories
Value Fashion: 50%, Luxury Fashion: 20%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
8 malls
Total retail footfall
20,000,000 visits/year
Retail market gaps
Luxury Retail, Specialty Stores
Trade area population
2,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Commercial, Residential, Mixed-use