Key Insights as of Jun 2025
Market Demographics
Population size
2,500,000 people
Population growth rate
1.8 %
Age distribution
35-45-20 %
Household size
4.5 people
Household composition
70-20-10 %
Education levels
40-30-20-10 %
Economic Indicators
Median household income
3,200 USD
Employment rate
65 %
Job growth
1.2 %
Dominant industries
Retail-Construction-Tourism
Cost of living index
55 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
2,800 USD
Spending behavior by category
30-25-15 %
Competition & Retail Presence
Existing retail mix
60-30-10 %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
5 stores
Foot traffic from nearby businesses
10,000 daily visits
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
1,500 USD/sqft
Zoning laws
Flexible
Business permits
90 days
Availability of retail space
10,000 sqft
Proximity to major roads
90 %
Public transportation access
70 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 daily
Vehicle traffic
20,000 daily
Public transport accessibility
65 %
Commute times
30 minutes
Work patterns
60-30-10 %
Psychographics & Consumer Lifestyle
Shopping preferences
60-40 %
Brand affinity
Value-Local
Consumer loyalty
50 %
Entertainment and leisure trends
Dining-Cultural
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
300,000 visits/year
Major local events
10 events/year
Seasonal attractions
Spring-Fall
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
5,000,000 sqft
Retail space per capita
2 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share distribution
30-25-20 %
Consumer spending patterns
Essentials-Discretionary
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience-Variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining-Entertainment
Preferred brand categories
Value fashion-Electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury-Specialty
Trade area population
3,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air-Mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
80 %
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Commercial-Residential