Key Insights as of Jun 2025
Market Demographics
Population size
25,000 people
Population growth rate
1.5 %
Age distribution - Under 18
30 %
Age distribution - 18-34
25 %
Age distribution - 35-54
30 %
Age distribution - 55+
15 %
Household size
3.8 people
Household composition - Families
70 %
Education levels - High school or less
40 %
Education levels - College or higher
35 %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
1.2 %
Dominant industries - Tourism
40 %
Dominant industries - Retail
20 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - Apparel
20 %
Spending behavior - Dining
25 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix - Local shops
60 %
Number of competitors
50 businesses
Market saturation
Medium
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
1,000 daily visitors
Real Estate & Infrastructure
Rent costs - Retail
20 USD/sqft/year
Property values - Commercial
150,000 USD
Zoning laws - Retail permissive
Yes
Business permits - Processing time
30 days
Availability of retail space
10,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
Moderate
Parking availability
200 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily pedestrians
Vehicle traffic
5,000 daily vehicles
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns - Remote work
15 %
Psychographics & Consumer Lifestyle
Shopping preferences - Local brands
65 %
Brand affinity - International brands
30 %
Consumer loyalty - Repeat purchases
70 %
Entertainment and leisure trends - Outdoor activities
40 %
Crime Rates & Safety
Crime statistics - Violent crimes
50 incidents/year
Shoplifting rates
100 incidents/year
Public safety measures - Police patrols
Daily
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
5 events/year
Seasonal attractions - Summer
60 %
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
50,000 sqft
Retail space per capita
2 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
40 %
Grocery market share - Retailer 2
30 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns - Essentials
60 %
Grocery expenditure trends
3 %
Luxury retail performance
Low
Top mall shopping preferences - Convenience
50 %
Shopping trips to other cities
20 %
Key drivers for mall visits - Variety
40 %
Preferred brand categories - Value fashion
60 %
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
500,000 annual visits
Retail market gaps - Luxury retail
High
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts - Open-air
60 %
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
200 spaces
Surrounding land use - Residential
50 %