Key Insights as of Jun 2025
Market Demographics
Population size
2,320,000 people
Population growth rate
1.2 %
Age distribution
0-14: 24%, 15-64: 67%, 65+: 9% %
Household size
3.8 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
High school or less: 55%, Bachelor’s or higher: 25%, Vocational: 20% %
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.8 %
Dominant industries
Manufacturing, Agriculture, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
9,800 USD
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Malls: 30%, Local shops: 50%, Chains: 20% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft
Property values
120,000 USD
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
80,000 sqft
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
12,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
85 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local brands: 40%, International: 60% %
Consumer loyalty
High
Entertainment and leisure trends
Dining, Cinema, Cultural events
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,200,000 visitors/year
Major local events
Mevlana Festival
Seasonal attractions
Summer: 40%, Winter: 60% %
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
8,000,000 sqft
Retail space per capita
3.4 sqft/person
Projected growth in retail space
2.5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Konya City Mall Expansion
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, A101: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Electronics: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Konyaalti Mall, Kentplaza
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment, Convenience
Preferred brand categories
Value fashion: 50%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
25,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
3,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
65 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial