Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
1.8 %
Age distribution
0-14: 35%, 15-64: 60%, 65+: 5% %
Household size
5.2 people
Household composition
70% families, 20% single, 10% extended %
Education levels
Primary: 40%, Secondary: 35%, Tertiary: 15%, None: 10% %
Economic Indicators
Median household income
6,000 USD/year
Employment rate
55 %
Job growth
1.5 %
Dominant industries
Oil: 60%, Retail: 20%, Agriculture: 15% %
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
4,500 USD/year
Spending behavior by category
Apparel: 30%, Dining: 25%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20% %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
10,000 visits/day
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
100,000 USD/storefront
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
15 % vacancy
Proximity to major roads
80 % of stores
Public transportation access
Moderate
Parking availability
50 spaces/store
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 % coverage
Commute times
30 minutes
Work patterns
60% office, 30% retail, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local: 50%, International: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Movies: 30%, Sports: 20% %
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
2 % of sales
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500,000 USD/year
Tourist footfall
10,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,000,000 sqft
Retail space per capita
0.83 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer 1: 40%, Retailer 2: 30%, Retailer 3: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Apparel: 50%, Food: 30%, Entertainment: 20% %
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Convenience: 40%, Variety: 30%, Entertainment: 20% %
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury: 10% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
1,500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
60 % coverage
Walkability score
50 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces/mall
Surrounding land use & future developments
Residential: 50%, Commercial: 30%, Industrial: 20% %