Key Insights as of Jun 2025
Market Demographics
Population size
806,156 people
Population growth rate
0.8 %
Age distribution
0-14: 25%, 15-64: 65%, 65+: 10% %
Household size
4.2 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or higher: 70% %
Economic Indicators
Median household income
25,000 USD
Employment rate
60 %
Job growth
1.5 %
Dominant industries
Agriculture, Retail, Manufacturing
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
18,000 USD
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Specialty: 20% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
150,000 USD
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
500,000 sqft
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
9-5: 70%, Flexible: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
Local: 50%, Global: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Cinema: 30% %
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
100 incidents/100,000 people
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
10,000,000 USD/year
Tourist footfall
200,000 visitors/year
Major local events
Apricot Festival
Seasonal attractions
Summer: 60%, Winter: 40% %
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
2.5 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, Carrefour: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Dining: 20% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Malatya Park: 60% %
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining: 40%, Shopping: 30% %
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial: 50%, Residential: 40% %