Al Mahboula
1 Total Mall

Key Insights as of Jun 2025

Market Demographics
Population size

45,000 people

Population growth rate

3.5 %

Age distribution - 0-14

15 %

Age distribution - 15-64

80 %

Age distribution - 65+

5 %

Household size

3.8 people

Household composition - Families

65 %

Education levels - Tertiary

40 %

Economic Indicators
Median household income

36,000 USD/year

Employment rate

95 %

Job growth

2.8 %

Dominant industries

Construction, Retail, Oil

Cost of living index

120 index

Consumer Spending & Buying Power
Retail sales per capita

4,500 USD/year

Disposable income

28,000 USD/year

Spending behavior - Apparel

15 %

Spending behavior - Dining

20 %

Spending behavior - Electronics

10 %

Competition & Retail Presence
Existing retail mix

Supermarkets, Apparel, Dining

Number of competitors

25 businesses

Market saturation

Moderate

Presence of anchor tenants

2 tenants

Foot traffic from nearby businesses

High

Real Estate & Infrastructure
Rent costs

15 USD/sqft/year

Property values

3,000 USD/sqm

Zoning laws

Commercial, Residential

Business permits

6-12 months

Availability of retail space

Limited

Proximity to major roads

0.5 km

Public transportation access

Moderate

Parking availability

Adequate

Traffic & Accessibility
Pedestrian traffic

Medium

Vehicle traffic

8,000 vehicles/day

Public transport accessibility

60 %

Commute times

25 minutes

Work patterns

9-5

Psychographics & Consumer Lifestyle
Shopping preferences

Convenience, Quality

Brand affinity

International Brands

Consumer loyalty

Moderate

Entertainment and leisure trends

Dining, Cinemas

Crime Rates & Safety
Crime statistics

Low

Shoplifting rates

0.5 incidents/1,000 people

Public safety measures

High

Tourism & Seasonal Factors
Major local events

1 events/year

Online vs. In-Store Shopping Trends
E-commerce penetration

25 %

Click-and-collect adoption

10 %

Local preference for in-store shopping

65 %

Retail & Mall Performance
Total retail space

50,000 sqft

Retail space per capita

1.1 sqft/person

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

High

Major upcoming retail projects

1 projects

Consumer Behavior & Spending
Grocery market share - Retailer 1

Carrefour, 40 %

Grocery market share - Retailer 2

Lulu Hypermarket, 30 %

Grocery market share - Retailer 3

Sultan Center, 20 %

Consumer spending patterns

Weekly Grocery, Dining

Grocery expenditure trends

5 %

Luxury retail performance

Low

Top mall shopping preferences

Convenience, Variety

Shopping trips to other cities

30 %

Key drivers for mall visits

Dining, Entertainment

Preferred brand categories

Value Fashion, Electronics

Competitive & Site Analysis
Number of existing malls

1 malls

Total retail footfall

500,000 visits/year

Retail market gaps

Luxury Retail, Specialty Stores

Trade area population

60,000 people

Retail potential in catchment area

High

Projected retail growth rate

4 %

Preferred mall layouts

Open-Air, Mixed-Use

Site & Accessibility
Public transport access

Moderate

Walkability score

60 index

Road infrastructure & car access

High

Parking capacity in comparable malls

500 spaces

Surrounding land use & future developments

Residential, Commercial