Key Insights as of Jun 2025
Market Demographics
Population size
12,500 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.5 people
Household composition
70% families, 20% couples, 10% singles %
Education levels
40% high school, 30% bachelor’s, 10% advanced %
Economic Indicators
Median household income
6,000,000 IRR/month
Employment rate
85 %
Job growth
1.5 %
Dominant industries
Tourism, Retail, Agriculture
Cost of living index
90 index
Consumer Spending & Buying Power
Retail sales per capita
15,000,000 IRR/year
Disposable income
4,500,000 IRR/month
Spending behavior by category
30% apparel, 40% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% national %
Number of competitors
25 stores
Market saturation
Moderate
Presence of anchor tenants
1 stores
Foot traffic from nearby businesses
500 visits/day
Real Estate & Infrastructure
Rent costs
50,000 IRR/sq.m/month
Property values
2,000,000,000 IRR/sq.m
Zoning laws
Retail-friendly
Business permits
6-12 months
Availability of retail space
10,000 sq.m
Proximity to major roads
0.5 km
Public transportation access
Limited
Parking availability
200 spaces
Traffic & Accessibility
Pedestrian traffic
300 people/hour
Vehicle traffic
1,000 vehicles/day
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 50% online %
Brand affinity
Local brands, budget retailers
Consumer loyalty
Moderate
Entertainment and leisure trends
Outdoor activities, dining
Crime Rates & Safety
Crime statistics
50 incidents/100,000 people
Shoplifting rates
10 incidents/year
Public safety measures
Basic
Tourism & Seasonal Factors
Tourist spending
1,000,000 IRR/visitor
Tourist footfall
10,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Summer hiking, winter sports
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
15,000 sq.m
Retail space per capita
1.2 sq.m/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
0 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Shopping trips to other cities
30 %
Preferred brand categories
Value fashion, local products
Competitive & Site Analysis
Number of existing malls
0 malls
Total retail footfall
50,000 visits/year
Retail market gaps
Apparel, electronics
Trade area population
20,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Site & Accessibility
Public transport access
Low
Walkability score
60 index
Road infrastructure & car access
Good
Surrounding land use & future developments
Residential, tourism