Key Insights as of Jun 2025
Market Demographics
Population Size
15,519,267 people
Population Growth Rate
1.5 %
Median Age
33.5 years
Average Household Size
3.5 people per household
Percentage of Population with Tertiary Education
18.7 %
Economic Indicators
Median Household Income
50,000 TRY
Employment Rate
45.5 %
Job Growth Rate
2.1 %
Dominant Industries
Finance and Trade
Cost of Living Index
70.0
Consumer Spending & Buying Power
Retail Sales per Capita
15,000 TRY
Disposable Income per Capita
35,000 TRY
Spending on Apparel
12.0 %
Spending on Dining
15.0 %
Spending on Electronics
10.0 %
Competition & Retail Presence
Number of Shopping Malls
10 malls
Market Saturation Level
Moderate
Presence of Anchor Tenants
High
Average Foot Traffic per Mall
100,000 visits per month
Real Estate & Infrastructure
Average Rent Cost per sqm
500 TRY
Average Property Value per sqm
10,000 TRY
Zoning Laws
Business-Friendly
Availability of Retail Space
Moderate
Proximity to Major Roads
High
Public Transportation Access
Extensive
Parking Availability
Limited
Traffic & Accessibility
Average Daily Pedestrian Traffic
200,000 people
Average Daily Vehicle Traffic
150,000 vehicles
Public Transport Accessibility Index
85 %
Average Commute Time
45 minutes
Online vs. In-Store Shopping Trends
Preference for In-Store Shopping
60 %
E-commerce Penetration Rate
25 %
Click-and-Collect Adoption Rate
15 %
Preference for In-Store Shopping
60 %
Psychographics & Consumer Lifestyle
Brand Affinity for Local Brands
55 %
Consumer Loyalty Index
70 %
Popularity of Entertainment and Leisure Activities
High
Crime Rates & Safety
Overall Crime Rate
45.0 crimes per 1000 residents
Shoplifting Rate
5.0 incidents per 1000 residents
Public Safety Measures
Moderate
Tourism & Seasonal Factors
Annual Tourist Spending
2,000,000,000 TRY
Annual Tourist Footfall
12,000,000 people
Major Local Events per Year
50 events
Seasonal Attractions
High
Retail & Mall Performance
Total Retail Space
2,600,000 sqm
Retail Space per Capita
0.167 sqm per person
Projected Growth in Retail Space
5.0 %
Retail Leakage Rate
10.0 %
Sustainable Retail Demand
High
Major Upcoming Retail Projects
5 projects
Consumer Behavior & Spending
Grocery Market Share - Top Retailer
30.0
Grocery Market Share - Second Retailer
25.0
Grocery Market Share - Third Retailer
20.0
Average Monthly Grocery Expenditure per Household
1500 TRY
Luxury Retail Performance Index
75
Top Mall Shopping Preference
High
Percentage of Residents Shopping in Other Cities
10.0 %
Key Drivers for Mall Visits
Convenience
Preferred Brand Category - Luxury Fashion
20.0 %
Preferred Brand Category - Value Fashion
30.0 %
Competitive & Site Analysis
Number of Existing Malls
10 malls
Total Annual Retail Footfall
120,000,000 visits
Retail Market Gaps
Moderate
Trade Area Population
5,000,000 people
Retail Potential in Catchment Area
High
Projected Retail Growth Rate
5.0 %
Preferred Mall Layouts
Modern
Site & Accessibility
Public Transport Access
Extensive
Walkability Score
80 %
Road Infrastructure Quality
Good
Parking Capacity in Comparable Malls
1000 spaces
Surrounding Land Use & Future Developments
Urban Expansion