Key Insights as of Jun 2025
Market Demographics
Population size
45,000 people
Population growth rate
1.8 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
4.5 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 30% bachelor’s, 10% advanced degrees %
Economic Indicators
Median household income
60,000 AED/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Trade, fishing, tourism, small-scale manufacturing
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 AED/year
Disposable income
45,000 AED/year
Spending behavior by category
30% apparel, 25% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
60% local shops, 30% regional chains, 10% international %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
1-2 tenants
Foot traffic from nearby businesses
Low to moderate
Real Estate & Infrastructure
Rent costs
30,000 AED/year
Property values
500,000 AED
Zoning laws
Flexible for retail
Business permits
1-2 months time
Availability of retail space
High
Proximity to major roads
80 %
Public transportation access
Limited
Parking availability
High
Traffic & Accessibility
Pedestrian traffic
Low
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
20 %
Commute times
20 minutes
Work patterns
80% local, 20% commute to Dubai/Sharjah %
Psychographics & Consumer Lifestyle
Shopping preferences
60% value, 30% convenience, 10% luxury %
Brand affinity
Local and regional brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Beach activities, dining, local events
Crime Rates & Safety
Crime statistics
500 incidents/year
Shoplifting rates
50 incidents/year
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000,000 AED/year
Tourist footfall
50,000 visitors/year
Major local events
5-10 events/year
Seasonal attractions
Beaches, water sports
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
1.1 sqm/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1-2 projects
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 40%, Lulu 30%, Local 20% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Convenience, family-friendly
Shopping trips to other cities
40 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
500,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
60,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
30 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, tourism-focused