Key Insights as of Jun 2025
Market Demographics
Population size
71,000 people
Population growth rate
1.8 %
Age distribution
0-14: 28%, 15-64: 65%, 65+: 7% %
Household size
5.2 people
Household composition
Families: 80%, Singles: 15%, Others: 5% %
Education levels
High School: 45%, Bachelor’s: 30%, Postgraduate: 10%, Other: 15% %
Economic Indicators
Median household income
12,000 OMR
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Fishing, Manufacturing, Tourism
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 OMR
Disposable income
9,000 OMR
Spending behavior by category
Apparel: 25%, Dining: 30%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Specialty: 20%, Others: 10% %
Number of competitors
25 stores
Market saturation
Moderate
Presence of anchor tenants
2 stores
Foot traffic from nearby businesses
10,000 visits/month
Real Estate & Infrastructure
Rent costs
15 OMR/sq.m
Property values
200,000 OMR
Zoning laws
Commercial zones available
Business permits
6-12 months
Availability of retail space
10,000 sq.m
Proximity to major roads
90 %
Public transportation access
70 %
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
3 routes
Commute times
20 minutes
Work patterns
8am-6pm peak
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
Local brands: 50%, International: 50% %
Consumer loyalty
70 %
Entertainment and leisure trends
Dining: 40%, Cultural events: 30%, Outdoor: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
2,000,000 OMR
Tourist footfall
50,000 visitors/year
Major local events
3 events/year
Seasonal attractions
Winter festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
50,000 sq.m
Retail space per capita
0.7 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40%, Retailer B: 30%, Retailer C: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30%, Experience: 20% %
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion: 60%, Electronics: 30%, Luxury: 10% %
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
1,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
100,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
80 %
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial