Key Insights as of Jun 2025
Market Demographics
Population size
250,000 people
Population growth rate
5.0 %
Age distribution
30-45: 40%, 18-29: 30%, 46-60: 20%, <18: 8%, >60: 2% %
Household size
3.5 people
Household composition
Families: 60%, Singles: 30%, Couples: 10% %
Education levels
Bachelor’s or higher: 70%, High school: 20%, Less than high school: 10% %
Economic Indicators
Median household income
120,000 USD/year
Employment rate
95.0 %
Job growth
4.0 %
Dominant industries
Real estate, finance, technology, tourism
Cost of living index
130 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 USD
Disposable income
80,000 USD/year
Spending behavior by category
Apparel: 30%, Dining: 25%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Luxury: 40%, Mid-tier: 50%, Budget: 10% %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
500,000 visits/month
Real Estate & Infrastructure
Rent costs
2,500 USD/sqft/year
Property values
5,000 USD/sqft
Zoning laws
Commercial, mixed-use
Business permits
Streamlined
Availability of retail space
100,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
Lusail Tram, Metro
Parking availability
10,000 spaces
Traffic & Accessibility
Pedestrian traffic
20,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
90 %
Commute times
20 minutes
Work patterns
9-5 office: 70%, Remote: 20%, Flexible: 10% %
Psychographics & Consumer Lifestyle
Shopping preferences
Luxury: 50%, Convenience: 30%, Value: 20% %
Brand affinity
Gucci, Apple, Zara
Consumer loyalty
High
Entertainment and leisure trends
Dining, cinema, events
Crime Rates & Safety
Crime statistics
500 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
1,000 USD/tourist
Tourist footfall
2,000,000 visits/year
Major local events
Lusail Winter Wonderland, Qatar Grand Prix
Seasonal attractions
Winter festivals, summer sales
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,500,000 sqft
Retail space per capita
6 sqft/person
Projected growth in retail space
10 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
Lusail Boulevard expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour: 40%, Lulu: 30%, Al Meera: 20% %
Consumer spending patterns
Grocery: 30%, Apparel: 25%, Dining: 20% %
Grocery expenditure trends
5 % growth
Luxury retail performance
Strong
Top mall shopping preferences
Place Vendôme: 60%, Lusail Marina: 30% %
Shopping trips to other cities
10 %
Key drivers for mall visits
Luxury brands, dining, entertainment
Preferred brand categories
Luxury fashion: 40%, Value fashion: 30%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Mid-tier dining, local brands
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
8 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Lusail Tram, Doha Metro
Walkability score
80 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Residential, commercial, leisure