Key Insights as of Jun 2025
Market Demographics
Population size
80,000 people
Population growth rate
1.8 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 35% college, 15% advanced degrees, 10% less than high school %
Economic Indicators
Median household income
45,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Oil & gas, retail, manufacturing
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
38,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% local, 30% national, 10% international %
Number of competitors
25 count
Market saturation
Moderate
Presence of anchor tenants
2 count
Foot traffic from nearby businesses
10,000 visits/month
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
150,000 USD
Zoning laws
Commercial zoning in central areas
Business permits
6-12 months
Availability of retail space
15 %
Proximity to major roads
90 %
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
70% daytime, 30% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% convenience, 20% luxury %
Brand affinity
Local brands, global tech brands
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, cinema, family events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD/year
Tourist footfall
50,000 visits/year
Major local events
2 events/year
Seasonal attractions
Summer festivals, winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
6.25 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share - Retailer 1
40 %
Grocery market share - Retailer 2
30 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns
50% essentials, 30% discretionary, 20% luxury %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety, dining
Shopping trips to other cities
15 %
Key drivers for mall visits
Events, promotions, anchor stores
Preferred brand categories
Value fashion, electronics, dining
Competitive & Site Analysis
Number of existing malls
2 count
Total retail footfall
1,500,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
120,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial